Glow Chat: Jenny Wu (@jennywlove)

Our Glow Chat: #WomanCrushWednesday interview series features inspiring female beauty influencers. Today we are spotlighting Jenny Wu (@jennywlove), a content creator, blogger, and cat mommy based in DC and Taipei. Read on to learn more about Jenny’s story, her skincare routine, and tips for getting into skincare!

What's your story & inspiration for creating content? 
I've always been passionate about skincare and have been blogging about my favorite products even before the days of social media. Instagram helped me to take this passion further by connecting me with like-minded folks and allowing me to discover so many new products! I'm inspired daily by the other people in the skincare space, but also by real life moments - the golden hour lighting in my room, my cats, and music are just a few sources of my inspiration that drives my content aesthetics.

How do you choose your skincare products?

I'm going to be honest, first impressions are important to me. So that means solid, research-proven ingredients (especially niacinamide and ceramides, my skin loves them), nice packaging, pleasant scent + texture, and reasonable price. I also read lots of reviews and do brand research beforehand - has this brand behaved in any way that doesn't align with my values? So important these days as more are getting called out for their dubious actions.

What's your favorite thing about being a content creator?

For me it's knowing that I'm helping others. My favorite type of comments/messages are when people tell me that they bought something on my recommendation and loved it. Or that they felt encouraged/inspired by something I shared. Either way it makes me so happy to know that my content is making a positive difference.

What is your typical skincare routine like?

I waffle between complex and simple routines, but for the past couple months I've settled into a middle of the road approach: Cleanse (double cleanse only when wearing makeup or waterproof sunscreen)- First Essence - Serum x2 - Eye Cream - Facial Oil if I'm feeling dry - Moisturizer - Sunscreen in the mornings.

What advice do you have for people getting into skincare?
Take it slow, especially with exfoliants! I know how tempting it is to want to try every product out there, but you'll only damage your skin in the process if you rush things (speaking from experience here)! Start with the basics: cleanser, serum, moisturizer, and sunscreen. Once you have a better understanding of your skin's preferences and needs, you can slowly build on that routine.

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