Glow Chat: Kayla Allard (@peachkao)
Our Glow Chat: #WomanCrushWednesday interview series features inspiring female beauty influencers. Today we are spotlighting Kayla Allard (@peachkao), a content creator based in SoCal. Read on to learn more about Kayla’s story (hint: K-pop inspo 🎶), her skincare routine, and tips for getting into skincare!
What’s your story & inspiration for creating content?
Growing up, skincare wasn’t a big thing in my life. I double cleansed out of habit from my mom and wore sunscreen, and that was about it. Around 2011 is when I got into K-pop and started paying attention to what groups were endorsing what products, aka what my favorite groups were trying to get me to buy. However it wasn’t until a few years later that EXO became the models for Nature Republic that I fully dove into the skincare world (who knew it would take one boy group of 12 guys to completely change my life). I bought almost everything in the store and enjoyed pampering myself daily with various products. I started recommending products to my friends and constantly talking about skincare. One of my dear friends pushed me to create an Instagram to share reviews and create content. Fun fact, she actually helped me choose my name (@peachkao). I started the IG with the intention to talk about Korean skincare products that worked well with my acne-prone skin and that’s how peachkao was born!
I started creating very simple content. I didn’t have much and was using the backs of old K-pop posters for my white backgrounds – my favorite was an old Super Junior Mr. Simple album poster! My style stayed pretty consistent for the first 2 years of my Instagram. 2019 is when I started to experiment more with different background and props. The change was pretty drastic, and it’s something that’s fun to look back and see. It took me years to figure out a style I liked and something that worked for me. One of my goals was to create an aura that people instantly recognized as my own. And I think I’ve been able to achieve that and am really proud of the work I’ve put into my account!
How do you choose your skincare products?
I don’t have too much of a process when it comes to picking skincare. I try to find products that excite me. There’s so much in the market these days, and a lot of it is what I like to call bandwagon products (i.e all the watermelon that came out after a certain brand dropped a very successful watermelon collection). While those are still great, I don’t feel the urge to try them. I scroll and scroll until something triggers an “I NEED THIS” out of me. After that it has to go through my biggest and only criteria; does it have Zinc? If it does, it’s immediately out. My skin cannot handle Zinc and any time I’ve used a product with it, I end up with breakouts all over my face. But if Zinc is nowhere to be found, then “add to cart”!
What’s your favorite thing about being a content creator?
There’s a few aspects of being a content creator I really like. The first is definitely all the people I’ve had the pleasure of meeting because of Instagram, including 3 of my best friends! The skincare community has been nothing but kind and open to me since day 1. It may sound cliché but I have truly met some of the nicest people because of Instagram and our common hobby of creating skincare content. I really never thought I’d meet this many friends on social media (yes, I broke the “don’t talk to strangers” rule hahaha).
The second is having the opportunity to work with various brands in both PR related work and sponsored/paid content creation that I never knew was even possible. There’s a sense of pride I feel when a brand reaches out to me and wants to work with me because they appreciate my work. It’s also given me opportunities to try products I would’ve never been able to try or never thought to try.
Lastly, it’s the first thing I’ve felt passionately about in a very long time. I’m the type of person who will start hobbies and never see them to the end. Jack of all trades, master of none. Creating content was the first thing I started and continued. It’s constantly challenging me creatively, drives me insane at times, and overall just brings me so much gratification. I’m in my 4th year and I don’t see myself stopping any time soon!
What advice do you have for people getting into skincare?
Start slow and find things that work for you. There’s always a sense of “FOMO” when you see people posting lavish skincare collections and it creates a sense of urgency to get your collection to that level, sometimes placing more importance on that versus products that work best for your skin. Ignore that urge. You’ll waste a lot of money that way, talking from experience. Instead work around a budget. Start with a solid cleanser, toner, and cream. If you have space in your budget, then add a serum to that. You can have a solid night time routine with just those 4 products! If you want to expand your collection, you can cross that bridge later on. But try to focus on a solid base routine to begin with!